How Has the Ideal Female Body Type Changed During the Last Century?

Body Positivity

In the 2020s, things have shifted more to focus on body positivity. The idea behind that is to encourage women of all sizes and shapes to feel empowered and beautiful. They don’t have to conform to one body type that society (or media) determines.

Body Positivity

In Marketing

Most companies have turned to that ideal, as well. Aerie is a popular brand that uses models of varying body types, sizes, and shapes. It doesn’t retouch any of the photographs, so you see the women in their true forms.

In Marketing